Market Linkage & Export Access

EU Β· UK Β· Middle East Β· China

Market Linkage & Export Access Kenya

Certification opens the door β€” but you still need the buyer on the other side. We connect certified Kenyan producers, cooperatives, and agribusinesses to verified importers, exporters, and processors in Europe, the UK, the Middle East, and China.

4
Export Markets
5+
Export Crops
Est. 2018
Kenya-Based
12
Counties Served
94%
Audit Pass Rate

The Problem We Solve

Certified But Still Selling Locally? The Gap Between Certification and Export Is Real.

Thousands of Kenyan farms achieve GLOBALG.A.P., Rainforest Alliance, and FairTrade certification every year β€” and then continue selling to the same local middlemen at the same prices. Certification alone does not create buyer relationships.

International buyers β€” supermarket chains, importers, processors, and development-sector off-takers β€” have specific requirements for how suppliers approach them. Cold emails from unknown farms are ignored. Introductions through trusted intermediaries are not.

We bridge the gap. We help you build a credible supplier profile, understand what buyers in each market actually require, and position your produce to be taken seriously by verified international buyers.

Without Market Linkage

You sell to local middlemen at KES 40–60/kg for certified avocado. EU buyers pay KES 120–180/kg for the same quality. The gap stays in someone else’s pocket.

With Market Linkage

You access buyers who pay premium prices for certification-backed produce. Certification becomes commercially valuable, not just a compliance cost.

Crops We Support

Kenya’s Major Export Crops β€” We Know Each Market

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Avocado

Hass & Fuerte varieties. EU, UK, and Middle East supermarket chains. GLOBALG.A.P. and Rainforest Alliance buyer requirements.

Read export guide β†’

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🫘

French Beans

Fine beans and bobby beans. UK and EU supermarket protocols. MRL compliance and phytosanitary requirements.

Read export guide β†’

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Mango

Apple, Tommy Atkins, and Kent varieties. Middle East and EU buyers. Post-harvest handling and traceability requirements.

Read export guide β†’

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🌹

Roses & Cut Flowers

EU auctions, direct retail buyers. MPS-ABC certification and FairTrade buyer requirements. Cold chain protocols.

Read export guide β†’

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Tea & Coffee

Rainforest Alliance and FairTrade supply chain requirements. Specialty buyers in EU, UK, and North America. Chain of Custody compliance.

Ask us about your crop

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Herbs & Vegetables

Passion fruit, macadamia, chillies, snow peas, and herbs. Niche EU and UK buyers. Organic and GLOBALG.A.P. buyer requirements.

Ask us about your crop

What We Deliver

Four Ways We Connect You to International Markets

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Supplier Profile Development

We create a professional supplier profile document that buyers expect β€” covering your farm size, certification status, crop varieties, volumes, harvest seasons, packaging capabilities, and food safety systems. This is your international business card.

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Buyer Market Intelligence

We provide specific, actionable intelligence about your target market β€” what buyers in that market pay, what certification they require, what volumes they buy, and how the procurement process works. No generic information β€” country-specific, crop-specific data.

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Buyer Outreach Framework

We develop a customised outreach strategy and professional email templates for approaching buyers in each target market. We tell you exactly how to introduce your farm, what to say, what to attach, and how to follow up β€” based on how buyers in each market actually respond.

🀝

Export Compliance Documentation

We help you prepare and understand all the documentation international buyers require before placing their first order β€” phytosanitary certificates, KEPHIS inspection requirements, export licences, certificate of origin, and buyer-specific compliance forms.

Export Markets

What Each Market Requires

Every export market has different buyer expectations, certification requirements, and procurement processes. We know each one.

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European Union

β†’GLOBALG.A.P. IFA v6 mandatory for most retailers
β†’MRL compliance with EU pesticide regulations
β†’EUDR compliance for coffee, cocoa, and some forest products
β†’Phytosanitary certificate from KEPHIS
πŸ‡¬πŸ‡§

United Kingdom

β†’GLOBALG.A.P. or equivalent retailer standard
β†’UK MRL levels (post-Brexit, differ slightly from EU)
β†’Ethical trade requirements (SMETA/GRASP)
β†’UK Border Control post-Brexit import rules
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Middle East

β†’Less stringent certification β€” quality & volume focused
β†’Halal handling requirements for some buyers
β†’Strong demand for avocado, mango, and vegetables
β†’Dubai re-export hub access
πŸ‡¨πŸ‡³

China

β†’GACC registration for food exporters
β†’Kenya-China duty-free window for eligible crops
β†’Strong avocado and macadamia demand
β†’KEPHIS phytosanitary protocols required

How It Works

From Certified Farm to International Buyer β€” Step by Step

1

Export Readiness Assessment

We assess whether your farm or cooperative is genuinely ready for international buyers β€” covering certification status, volumes, consistency, packaging capability, and documentation. We tell you what gaps need closing before buyer introductions will be productive.

2

Supplier Profile & Market Selection

We build your professional supplier profile and identify the two or three export markets best suited to your crop, volumes, certification, and harvest timing. We explain exactly what each market pays and what they require.

3

Compliance Documentation

We guide you through obtaining all required export documentation β€” KEPHIS phytosanitary certificates, HCDA licences, export permits, and any buyer-specific compliance forms. We explain what each document is, who issues it, and how long it takes.

4

Buyer Outreach & Introduction

We develop your customised outreach framework β€” professional introduction templates, supplier profile document, and a structured follow-up sequence. We coach you on how to handle buyer responses, negotiate terms, and move from first contact to sample request.

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First Export & Ongoing Support

We support you through your first shipment β€” answering logistics questions, helping you understand buyer feedback, and advising on how to grow the relationship into a consistent supply arrangement.

Is This Right For You?

You Are Ready for Market Linkage Support If…

βœ…

You have GLOBALG.A.P., RA, or FairTrade certification (or are 90 days from achieving it)

βœ…

You can supply consistent volumes β€” at least 5–10 tonnes per season

βœ…

You are currently selling locally and want to access higher prices internationally

βœ…

You are a cooperative or exporter who wants to understand exactly what UK or EU buyers require

Ready to Reach International Buyers?

Tell us your crop, your certification status, and your target market. We will tell you exactly what it takes to start exporting β€” at no charge.